Based in Science
OVERVIEW
Based In Science is a learning platform making scientific ideas accessible. The rebrand turns complex research into a clear, approachable visual identity that sparks curiosity and connection.
SERVICES
The project included a complete redesign of the logo, visual identity, and digital language. Every element was shaped to communicate accuracy and accessibility, making science not just informative but visually inspiring.
TEAM
Creative direction and visual identity by Eliona Selmani, graphic designer.
LOGO DESIGN
The concept began with the atom — a universal symbol of energy and connection. From this foundation, we explored balance, geometry, and flow, capturing the pulse of discovery at the brand’s core.
The final logo forms a refined network of orbits shaped into a subtle cross, symbolizing collaboration and growth. Minimal yet dynamic, it reflects how Based In Science turns curiosity into human design.
TYPES, COLORS & ICONS
The illustrations reflect a nomadic spirit through simple, earthy symbols of travel and food, evoking a timeless sense of cultural discovery and culinary adventure.
Our illustrations capture a nomadic spirit through simple, clear visuals. Symbols like plates and drinks evoke culinary adventure, muted earthy tones keep the designs harmonious and grounded.
brand in use
documents & social media
web page
